Tag Archives: Trademark

A Big Mac is a Big Mac™ . . . Unless You Are in the EU

STEPHANIE MORAN—On January 11, 2019, the European Union Intellectual Property Office (“EUIPO”) cancelled McDonald’s trademark on the “Big Mac” in the European Union. McDonald’s has held its “Big Mac” trademark in the EU since 1998. The cancellation of McDonald’s EU trademark is a result of a 2017 lawsuit filed by Irish restaurant chain “Supermac,” that […]