Great Jeans Controversy: Lessons from the Sydney Sweeney AEO Campaign
PAIGE-TATUM HAWTHORNE—This past August, American Eagle Outfitters (AEO) launched a campaign featuring actress Sydney Sweeney. In the advertisement, a camera pans Sweeny’s body clothed in AEO jeans, as she suggestively whispers, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” A […]

