Author Archives: Marianne Adams

Securitizing Stardust: The Legal Life of Bowie Bonds

TRENT ANDERSON—In 1997, David Bowie made waves in both the music and finance worlds by transforming his back catalog into a $55 million financial instrument. The first of what became known as “Bowie Bonds,” this deal allowed him to raise immediate cash by securitizing future royalties from twenty-five of his albums. Consistent with Bowie’s persona, […]

Great Jeans Controversy: Lessons from the Sydney Sweeney AEO Campaign

PAIGE-TATUM HAWTHORNE—This past August, American Eagle Outfitters (AEO) launched a campaign featuring actress Sydney Sweeney. In the advertisement, a camera pans Sweeny’s body clothed in AEO jeans, as she suggestively whispers, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” A […]